But then again, ISPO 2011 isn’t exactly your every day trade show. What’s ISPO you ask? Well, it’s the world’s largest sporting goods trade fair, and it’s literally a gear freak’s wet dream. The most extensive ISPO is held in Munich every year, and has grown to a size no less than 12 (Yes 12) massive exhibition halls full of every conceivable brand of sporting goods ranging from winter to summer sports that you can imagine.
The fact that one hall alone was dedicated to Scandinavian outdoor companies, another 3 to skiing, that Moon Boots were having a revival, and ABS airbags even had a large stand…well, see below, you get the picture.